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August 7th, 2015

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ASUS Announces Z170 Series Motherboards in India

High-performance ROG & Pro Gaming Series, Signature Series, and TUF Series motherboards for 6th-generation Intel Core processors

KEY POINTS

Motherboards for gaming, overclocking, professional and everyday use,including the first100W UPD front paneland onboard U.2 connector for Z170 platform
Exclusive performance enhancements including one-click 5-Way Optimization, ASUS Pro Clock technology,& 2nd-gen T-Topology memorydesign
With best-in-class overclocking design and features, ROG Maximus VIIISeries has broken eight world records and set 12global first places

ASUS today announced a complete lineup of Z170 motherboards in India, designed to maximize the potentialof6th-generation Intel^®Core™ processors. The high-end ROG and mid-rangePro Gaming motherboards, feature-rich ASUS Signature, andTUF Series motherboards feature exclusive technologies that ensurebetterperformance stability, ease-of-use, and comprehensive upgrade options. These motherboards are also compatible with the first 100W USB 3.1 power delivery (UPD) front panel.

ROG prides itself in combining exceptional performance with stunning design. The ROG Maximus VIIISeries dominated the 2D, Legacy, and Unigine Heaven benchmarks – setting eight world records andachieving 12 first global places.

The Sabertooth Z170 Mark 1 brings a completely new design language to TUF motherboards, with its futuristic battle-inspiredsleek and stealthy Thermal Armor finished in black and metal gray color— a powerful statement of style and strength.TUF ICe, Thermal Radar 2,andTUF Detective 2delivercomplete and customizable system cooling and monitoring that can be controlled via Thermal Radar software or mobile devices. The military-grade components used in TUF motherboards undergo the industry’s most-punishing tests to ensure reliable 24/7 durability.

“With over 500 million motherboards sold, ASUS isthe No.1 motherboard maker and as always keen to offer breakthrough, easy-to-use, stable and trusted motherboards to the market. We are proud to introduce our complete Z170 Series motherboard lineup for extreme performance and the best user experience,” saidJackie Hsu, Corporate Vice President and General Manager of Worldwide Sales, ASUS Open Platform Business Group .

Innovative overclocking-friendly technologies

ASUS Pro Clock technology has a dedicated base-clock (BCLK) generator designed for 6th-generation Intel^® processors for overclocked base clock frequencies of up to 400MHz and beyond. It works in tandem with the ASUS TurboV Processing Unit (TPU) to enhance voltage and base-clock overclocking control,and boostsperformance upto 5.2GHz or more.

Second-generation ASUS T-Topology takes DDR4 memory overclocking to new heights. A customized trace layout reduces crosstalk and coupling noise to ensure time-aligned signal transfer for improved memory stability and compatibility. There is also enhanced DDR3/3L support on select motherboards for additional flexibility and compatibility.

5-Way Optimization, another ASUS-exclusive technology, dynamically optimizes essential aspects of the system based on real-time use, ensuring superb processor performance, everyday energy savings, ultra-stable digital power, cool and quiet fans and networking and audio settings that are tailored for preferred apps — perfect for gaming, entertainment, productivity or just about anything else. This latest iteration now includes a dedicated water-pump header so users can tweak pump speedsvia the UEFI BIOS or Windows.

Record-breaking ROG performance

The ROG Maximus VIII Series has set eight world records (WR) and achieved 12 global first places (GFP)in benchmarks. It achieved the best CPU frequency for an i5-6600K processor, with a frequency of 6.808GHz;and the highest reference clock (BCLK) with a frequency of 552.27MHz.Other recordsare highlighted in the table below.

July 31st, 2015

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ASUS Announces Strix R9 Fury in India

Blazing-fast, armor-protected graphics card delivers up to 30% cooler and three times quieter gaming performance than reference card

KEY POINTS

Cool, silent gameplay: DirectCU III with patented triple wing-blade fans for 30%-cooler, 3X-quieter operation, plus silent 0dB mode
Premium quality and reliability: Industry-first Auto-Extreme technology with Super Alloy Power II components
Tweakable and intuitive: GPU Tweak II with XSplitGamecaster for easy tweaking and streaming

ASUS today announced Strix R9 Fury, a super-cool new graphics card with pumped gaming performance, perfected manufacturing, and strong fortification for extreme reliability and longevity.

Powered by the latest Radeon^™R9 Fury graphics-processing units (GPUs), Strix R9 Fury is packed with exclusive ASUS technologies, including DirectCU III with a patented triple wing-blade 0dB fan design to deliver maximum airflow for 30%-cooler and three-times (3X) quieter performance.

Strix R9 Fury also has ASUS Auto-Extreme technology with Super Alloy Power II components for premium quality and reliability, plus GPU Tweak II with XSplitGamecaster for intuitive performance tweaking and instant gameplay streaming.

Cool, silent gameplay: DirectCU III with a patented triple wing-blade 0dB fan design

Strix R9 Fury is equipped with ASUS-exclusive DirectCU III cooling technology, which features two exclusive 10mm direct-GPU-contact heat pipes — outperforming reference designs for gaming performance that’s up to 30% cooler. It has three fans engineered with a patented, new wing-blade design that delivers maximum airflow and static pressure over the heat sink — giving a 105% improvement over fans without wing-blades. This exclusive triple wing-blade design operates at noise levels three-times (3X) quieter than reference cards, making DirectCU III the coolest and quietest graphics-card-cooling solution available to date. Strix R9 Fury also features 0dB fan technology, which stops fan rotation completely during lighter gaming sessions — eliminating noise for undisturbed gameplay.

Premium quality and reliability: Auto-Extreme technology with Super Alloy Power II components

Strix R9 Fury benefits from ASUS-exclusive Auto-Extreme technology, the industry’s first 100%-automated manufacturing process that removes human fallibility from the production line for consistent perfection — making it ultra-reliable in all scenarios, from general everyday use to hardcore gaming and overclocking. Auto-Extreme technology eliminates flux to minimize dust buildup and oxidization, and makes the rear side of the graphics card’s printed-circuit board totally smooth, increasing comfort for system-builders. This new manufacturing process is also environmentally friendly, eliminating harsh chemicals and reducing power consumption by 50%.

Strix R9 Fury features Super Alloy Power II components that enhance efficiency, reduce power loss, decrease buzzing under load, and lower thermal dynamics for unsurpassed quality and reliability. Strix R9 Fury features a superior 12-phase power design compared to reference cards built with 8-phase power designs.Complementing its amazing reliability, Strix R9 Fury is built to be incredibly tough. It comes with a GPU-fortifier and strengthened backplate that provides superior GPU protection and also prevents the PCB bending over time.

Strix R9 Fury also comes equipped with High Bandwidth Memory (HBM), a new type of RAM featuring ultra-wide communication lanes and low power consumption to deliver ultimate performance and energy efficiency.

Tweakable and intuitive: GPU Tweak II with XSplitGamecaster

Redesigned with an intuitive, all-new user interface, GPU Tweak II makes gaming and overclocking easier and more visual than ever, while still retaining advanced options for seasoned overclockers. With one click, the new Gaming Booster function maximizes system performance by removing redundant processes and allocating all available resources automatically. An included 1-year XSplitGamecaster premium license — a $99 value — lets gamers easily stream or record gameplay via a convenient, in-game overlay.

The final must-have flourish for Strix R9 Fury is the Strix LED that lends a style statement to any system, with pulsating light effects.

July 24th, 2015

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ASUS Motherboard and Graphics Card Shatter World Performance Records

Flagship ROG Rampage V Extreme gaming motherboard and elite Strix GTX980 Ti graphics card demonstrate superiority by setting new global performance highs

Top overclockers broke a world record using a build based on ROG Rampage V Extreme gaming motherboard and Strix GTX 980 Ti graphics card
World-class team employed same build to claim16global first places, measured by the world’s toughest 2D &3D benchmarks
Remarkable achievement demonstrates that ASUS and ASUS ROG are the best choice for both gamers and passionate overclockers.

ASUS announced that the flagship Republic of Gamers (ROG) Rampage V Extreme gaming motherboard and elite Strix GTX980 Tigraphics card have combined forces to seta new world record and achieve 16global first place positions.

World-class German overclockersDaniel Schier (‘Dancop’) andRoman Hartung (‘der8auer’) paired Rampage V Extreme and Strix GTX 980 Tiin a build with an octa-core Intel^® Core^™ i7 5960X processor, Ripjaws4 DDR4 memory and a PS1250P power-supply unit (PSU) from G.Skill.

Dancop and der8auer pitted their ASUS-equipped powerhouse against a suite of hardcore benchmarking tools, including HWBOTPrime, wPrime 32M, Cinebench R11.5, Cinebench R15, GPUPI for CPU and Geekbench 3, setting sevennew global first places for 2D performance.

The crack overclocking squad also tested their mettle against the world’s toughest 3D benchmarks, including Catzilla 720P, 3DMark Vantage Performance, 3DMark 11 Performance, 3DMark Fire Strike and 3DMark Fire Strike Extreme, claiming one world record and nine global first places.

World-beating performance demonstrates best choice for gamers

ASUS is exceptionally proud that ROG Rampage V Extreme and Strix GTX 980 Ti contributed to create a build with world-beating performance. The stellar achievements of Dancop and der8auer demonstrate our commitment to delighting and exciting both power users and enthusiasts, andmarksout ASUS and ASUS ROG as the best choice for both gamers and passionate overclockers.

Our entire range of Intel X99 chipset-based motherboards and graphics cardsare designed for overclocking and gaming. This includes the use of premium materials, smarter layouts and tougher components, along with countless user-friendly features that make it easy to tap this superior computing potential.

ROG’s Rampage V Extreme is an Intel X99 chipset-based motherboard engineered for the latest LGA 2011-v3-socket Intel Core™ i7 processors and DDR4 memory. It features exclusive overclocking technologies like the patent-pending OC Socket, OC Panel, Safe Boot and ReTry buttons.

Rampage V Extreme benefits from the Extreme Engine Digi+ IV voltage-regulator module (VRM), DirectCU direct-contact cooling, II and Fan Xpert 3 cooling technologies. It also has the latest connectivity, including dual 10Gbit/s SATA Express ports, a built-in 32Gbit/s PCI Express 3.0 x4 M.2 slot and 802.11ac Wi-Fi with a three-transmit, three-receive (3×3) antenna configuration.

Strix GTX 980Ti is the latest enthusiast-gaming graphics card, with ASUS-exclusive DirectCU III technology and a triple-wing-blade 0dB fan design to deliver maximum airflow for 30%-cooler and three times (3X) quieter performance.

The powerful graphics card includes ASUS Auto-Extreme technology with Super Alloy Power II components for premium quality and reliability, and benefits from ASUS-exclusive GPU Tweak II with XSplitGamecaster for intuitive performance tweaking and instant gameplay streaming.

July 8th, 2015

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Rashi’s Peripherals successfully concludes “Proud to be a DIYPC champion” program

Rashi Peripherals (RP TECH) successfully concluded a two days “Proud to be a DIYPC champion” program along with vendors; ASUS, CRUCIAL BY MICRON, INTEL and TOSIHBA. The aim of the conclave was to train the champions on improving the market share and upselling components such as CPU, Motherboard, RAM, Hard Drive, and Graphics card in the current stagnant market conditions. Champions were trained to swim against the current and improve the component business for Rashi Peripherals.

Over 60 champions were flown in from all parts of the country to attend the conclave. The blueprint of the conclave was to familiarize with the advantages of owning a DIY PC. Performance coupled with flexibility with a competitive price tag makes DIY PC a sound choice for the Indian consumers. At the end of the conclave; the champions seemed to have been ushering the same. The conclaves intention was to not only train but also motivate the Champions to “Up Sell” various components that go in a DIY PC.

“The word in the market is that the DIY PC business has stagnated, but Rashi continues to grow year over year. The DIY business has been the backbone in achieving consistent growth over the years. This growth would not be possible if the DIY business was shrinking. One cannot have a healthy tree with weak roots, thus Rashis growth is a testimonial of the same , I am grateful for the highly interactive sessions conducted by Intel, ASUS, Toshiba and Micron that has had a lasting positive impact on the champions.”

MR. Alok Choudhary serves as theGroup Business Manager – Component Division, at Rashi Peripherals.

The success of the conclave was measured in the increased confidence that was seen in the faces of the Champions. This conclave affirms unrelenting commitment of Rashi towards strengthening its position in the DIY PC market. Besides having the best brandsin the world under distribution portfolio, it also has an apt marketing team to support demand generation and provide services across India.

June 19th, 2015

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