• Takes the digital-first promise ahead by bringing the biggest love saga of 2015 on digital devices before it airs on television

Sony LIV, Sony Pictures Networks’ (SPN) premium digital video entertainment platform, has taken its promise of a digital-first approach many notches ahead as it gets set to showcase Dilwale, one of the biggest and most anticipated Bollywood films of 2015 on a pay- per- view basis. Sony LIV has always been at the forefront of innovation and with this initiative, it continues to provide a wide variety of content to consumers, literally, anytime, anywhere; in other words, ‘Jab AapChahein’. As the most eagerly awaited film of the year for Hindi cinema lovers, it brought back the much-loved chemistry of ShahRukh Khan and Kajol for die-hard fans.

Dilwale saw tremendous traction around its release in India and is breaking records across the globe as far as revenue collection goes. Directed with the typical flair Rohit Shetty is known for, it brings the right dose of romance, action, drama and humour with Varun Dhawan and Kriti Sanon playing the younger lead pair alongwith Johnny Lever and Varun Sharmain supporting roles. Viewers can immerse themselves in this captivating world replete with all the elements of a Bollywood potboiler

Comments:

UdaySodhi, EVP and Head – Digital Business said,

“Movie premieres have been a very important facet of the Sony LIV offering. Whether you missed the film on the silver screen or you’d like to relive its magical moments and applause-worthy dialogues all over again, you can catch up on all of it with Sony LIV.”

He added,

“Dilwale was truly the most exciting release of 2015 for Hindi film buffs. Premiering it on Sony LIV before television is one of the most significant entertainment offerings we can make to our users at the onset of the New Year. Through the premiere, we are underlining the fact that in 2016, too, we will continue our promise of bringing the biggest and best properties from across the globe to the digital devices of Indian netizens.”

Sony LIV:

Sony LIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN)providing multi-screen engagement to users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With 20 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content.

As a true pioneer in its space, Sony LIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature