Tagged: BoAt

boAt launches Asia’s first Dirac Opteo™ powered Neckbands – Rockerz 330 ANC & 333 ANC

National, July 22 2022: Imagine Marketing limited-owned, boAt is all geared up to welcome you to the future of audio with their upcoming product launch – boAt Rockerz 330 ANC and Rockerz 333 ANC. boAt is not only Asia’s first audio brand to offer a Dirac Opteo™ enabled neckband but is also the first Indian brand to step into the world of virtual influencers and take their influencer game up a notch.

In a visually enriching film, India’s first meta influencer – KYRA, walks into the future of audio with the all-new breathtaking Rockerz 330 and Rockerz 333 ANC. The launch also marks the debut of Dirac, a global audio-tech giant, in India.

On the launch of their next generation audio wear, Sameer Mehta, Co-Founder and Chief Product Officer, Imagine Marketing Limited, said, “As the leading audio brand in the country, we feel responsible to pave the way for new and superior audio experiences. The recent collaboration between Dirac and boAt Labs shows our R&D capabilities and our commitment to bringing high-definition audio to our boAtheads. We have several products in the pipeline with Dirac as we aim to revolutionize the way Indians enjoy their music.”

Tuning into your favourite tracks will be an experience like never before with Rockerz 330 ANC & Rockerz 333 ANC. These neckbands offer HD audio performance with an all-new Crystal Bionic Sound powered by Dirac Opteo™ and boAt Labs. Dirac Opteo enhances sound performance by removing unintended resonances and colorations introduced by headphones for a more transparent and balanced sound with consistent sound experiences regardless of ANC mode.

“The Dirac and boAt engineering teams have collaborated closely to tailor and customize Dirac Opteo specifically for the boAt headphones to ensure peak performance, the maximum degree of audio upgrade, and a listening experience much closer to artist intent,” stated Mats Oberg, Dirac’s Chief Commercial Officer. “By leveraging our cutting-edge digital optimization technology and combining it with premium, stylistic design, Dirac and boAt are changing the world of sound.”

With Dirac Opteo™, the audio performance is elevated to the next level using patented technologies that perfect the sound via data-driven, semi-automatic tuning and advanced audio processing features for richer vocals and deeper bass. Users can seamlessly switch between the Dirac-powered Crystal Bionic Sound and boAt Signature sound by double tapping the Multifunction Button. 13mm drivers work in tandem with these specially optimized sound profiles to deliver a superior aural experience.

boAt Rockerz 330 ANC and 333 ANC also come with a 25dB Active Noise Cancellation to filter out unwanted background noise for a truly immersive audio-visual experience. To greatly enhance the calling experience, these neckbands feature ENx Technology to block external distractions for crystal-clear phone calls in the most challenging situations. For user convenience, Rockerz 330 ANC and 333 ANC come with Bluetooth 5.2 for dual pairing, a quick one-touch command to access your voice assistant and a 24-hour playtime to keep charging to the minimum. These neckbands also sport boAt ASAP Charge which offers a playtime of up to 5 hours with a mere 10-minute charge.

The boAt Rockerz 330 ANC and Rockerz 333 ANC are designed to fit you like a second skin. The skin-friendly soft silicone ear tips sit softly inside the ear, giving you a fit for all-day comfort with minimal fatigue. The added magnetic buds and tangle-free cables not only add style but also convenience. The entire package comes with IPX4 water and sweat-resistant rating to ensure longevity and worry-free usage. 

The boAt Rockerz 330 ANC and Rockerz 333 ANC will be available in three colour variants —Black, Blue and Grey starting 23rd July for an introductory price of INR 1499.

boAt launches ‘Wave Connect’ — their first Square Dial Bluetooth Calling Smartwatch

National, June 7, 2022: Imagine Marketing Limited-owned boAt, India’s #1 Earwear brand, is extremely pleased to announce the launch of its first Square Dial Bluetooth Calling Smartwatch — ‘Wave Connect’. The new smartwatch is equipped with a large crisp HD display, a built-in speaker for voice calls and Alexa on board for a truly smart experience.

Crafted using premium alloys, the boAt Wave Connect has a square dial design that resonates with a great aesthetic appeal. Complementing the square dial design is a large, crisp and bright 1.69” HD display and a premium liquid silicone wristband for a comfortable fit all day long. boAt Wave Connect packs a premium in-built speaker and mic for Bluetooth Calling that offers a smooth voice calling experience allowing you to connect with your friends and family right from your wrist without the need to touch your smartphone. The inbuilt speaker allows you to converse with Alexa who is also equipped to talk back to you.

The boAt Wave Connect also comes with several easy-to-use health and fitness-related features. With an in-built heart rate sensor, SPO2, and stress level tracker, users can track heart rate, steps, Blood oxygen level, distance travelled as well as calories burnt to prioritize their overall wellbeing. A sleep tracker also gives accurate insights into light or deep sleeping patterns. 60+ Active Sports Modes with auto-detection (for walking and running) ensures that users can track all their activities be its various sports, Zumba or intense weight training. An on-board ambient sound detection algorithm automatically senses high decibel level exposures and helps you navigate away from high-stress environments. Apart from these, Built-in Sedentary and Hydration Alerts lead you towards a more active lifestyle and remind you to stay hydrated all through the day.

The boAt Wave Connect is loaded with an impressive battery. boAt Wave Connect comes with a monstrous battery backup of up to 7 days without BT calling and up to 2 days with the voice calling functionality being used. It also comes with an IP68 rating sweat and dust resistance and can be used worry-free during the harshest of workouts and weather conditions.

boAt Wave Connect works seamlessly with Google Fit and Apple Health. Users can also download the boAt Wave app to further enhance the capabilities of their smartwatch and access more than 100 cloud-based watch faces.

boAt Wave Connect Smartwatch will be available for an introductory price of INR 2499 starting 7th June, 12pm.

boAt launches its first-ever Bluetooth Calling Smartwatch ‘Primia’

National, May 18, 2022: Imagine Marketing Limited -owned boAtIndia’s #1 Earwear brand, today announced the launch of its first-ever Bluetooth Calling Smartwatch — ‘boAt Primia’. Boasting a large round AMOLED Display, the smartwatch also packs a built-in speaker, a microphone, and a radiant metallic designclubbed with a classic leather strap.

With a riveting design, the smartwatch is designed to offer consumers the best of boAt.Taking it a notch higher with the ‘Bluetooth Calling’ option, boAt Primia smartwatch is the first of its kind from the house of boAt. This latest feature aids in a smooth calling experience by providing an extra layer of comfort to connect with one’s friends, family, or colleagues through the watch’s beautiful round dial. It is further enhanced by the captivating 1.39” AMOLED Display sporting a crisp resolution of 454×454 pixels to give crystal clear image clarity and sharper details even when used out in the sun.

Imbibing the best of design and technology, this smartwatch also allows access to Voice Assistant directly. Customers can simply talk to boAt Primia and instantly get connected with Google and Siri voice assistants on their smartphones. Along with this, the boAt Primia smartwatch also has an in-built heart rate, SPO2, and stress level tracker to help users track their physical health such as step counts, calorie burn records and the distance traveled. It also has a sleep tracker with accurate insights into the users’ sleeping pattern (light or deep) and guides them to sleep smart. Lastly, it has 11 Active Sports Modes for intense sports sessions such as basketball, badminton, football, spinning, climbing, cycling, yoga, treadmill, or just a brisk walk or a run.

boAt Primia’s health ecosystem is also enriched with custom-run plans fitness buddies and a wellness crew through the boAt Crest App. Based on user’s BMI, Primia can customize their fitness plans for better training to reach their goals. A customer can also build a crew of friends and family to share their fitness journey. And above all, the Wellness crew guardians can help them keep track of their near and dear ones, to keep a tab of their vitals.  Offering a mammoth range of other smart features, the boAt Primia includes smart updates and notifications for texts, emails, notifications, and calls. The Primia also doubles as a smart entertainment remote to play, pause or choose a favorite track, or capture photos through your smartphone right from the wrist

boAt Primia is built with an IP67 dust, sweat, and splash-resistant casing, that allows users to wear the watch freely under extreme weather conditions or during an intense work-out session. It is powered by a strong battery that outperforms and gives up to 7 days of battery life.

The boAt Primia Smartwatch with Bluetooth Calling will be available for an introductory price of INR 3999 for the first 1000 customers on Amazon and the boAt Website. Post this the watch will be available at INR 4499.

boAt launches their newest Smartwatch ‘Blaze’ equipped with a blazing fast Apollo 3 Chip

~Powerful processor for a smoother UI, Large 1.75” Bright square dial, Premium Build Quality~

boAt’s next-generation wearable is both powerful and larger than before. Meet Blaze, the all-new smartwatch from boAt, India’s #1 wearable smartwatch brand (as per Counterpoint India Smartwatch Shipments Model Tracker, Q4 2021). Packed with all the features that help you stay fit, Blaze can keep a tab on your health, and manage your daily activities with great ease.

Blaze is the next feature-rich and high-performance smartwatch from boAt. It’s built around the latest Apollo 3 Blue Plus processor that’s designed especially for battery-powered portable devices and offers superior performance with ultra-low power consumption. The boAt Blaze offers smoother UI and transitions. A big 1.75-inch 2.5D curved display with a peak brightness of 500 nits display makes the smartwatch appealing from every angle while offering vivid and bright readability even in broad daylight.

boAt Blaze Smartwatch has a super sleek 10mm body made of lightweight yet durable premium metal. The watch comes in striking colours Active Black, Deep Blue, Raging Red, and Cherry Blossom; with matching straps. A 3ATM Dust, Water & Splash Resistance keeps the smartwatch running up to a depth of 30 metres for 30 minutes. boAt Blaze Smartwatch comes with a 7-day battery life*. Keeping charging woes to the minimum, the boAt Blaze Smartwatch is equipped with boAt ASAP Charge that can keep the smartwatch running for a day with a mere 10-minute charge.

The boAt Blaze Smartwatch makes for a great health monitor and personal fitness trainer. Keep a tab on your heart rate and blood oxygen levels on the go with the heart rate and SPO2 monitor. boAt Blaze comes with a Daily Activity Tracker along with 14 Sports Modes to help you live a healthier lifestyle. Outdoor run, indoor run, outdoor walk, indoor walk, hiking, outdoor cycling, indoor cycling, basketball, yoga, rowing, elliptical, cricket, strength training, free workout – all here to ensure that your fitness is a top priority. Active Sedentary and Hydration reminders ensure that you are on top of your game all day, every day.

To increase your productivity, boAt Blaze Smartwatch has Notification Alerts, Quick Replies, Curated Music and Camera Controls, DND mode & weather forecasts for a mobile-free experience. 100+ cloud-based watch faces accessible via the boAt Hub App as well as custom wallpapers allow you to personalize Blaze for a fresh look

boAt Blaze Smartwatch will be available in striking Active Black, Blue, Raging Red, and Cherry Blossom strap variants and will be priced at Rs 3499, with a 1-year warranty starting 25th February. boAt Hub App can be downloaded from the iOS app store and the google play store.

Link to Buy- https://www.amazon.in/dp/B09RMXW4TZ

*Actual battery life may vary as per usage.

boAtlaunches ‘Matrix’ – Their first AMOLED Smartwatch

~Premium Slim Design, Stunning Large AMOLED Always-On Display, Customizable Watch Faces~

boAt, India’s #1 Earwear brand (as per IDC India Monthly Wearables Tracker, November 2021 release) unveils its next-generation premium-designed smartwatch ‘Matrix’. boAt Matrix is the brand’s first smartwatch with a stunning Always on High-Definition AMOLED screen.

Speaking on the boAt Matrix announcement, Aman Gupta, Co-Founder and CMO, Imagine Marketing Pvt. Ltd. said, “2022 is going to be a massive year for us as we look forward to introducing several firsts from boAt. boAt Matrix is our first AMOLED featuring smartwatch with an Always-on display. It is our most premium smartwatch to date and we can’t wait to see our boAtheads flaunt it.”

boAt Matrix is the brand’s all-new flagship smartwatch with a sleek yet premium build and smart health and fitness-oriented features. Matrix outputs crisp, sharp and vibrant images with great outdoor visibility as boAt debuts their first 1.65inch AMOLED display powered smartwatch. AMOLED technology allows for life-like colours and an Always-on display. Matrix’s display not only performs exceptionally but is also very good looking which can be credited to its 2.5D curved design.

boAt Matrix helps you manage all your health data and vitals through an array of sensors like SpO2 Blood Oxygen Monitor, Step Counter, Heart Rate Monitor and Sleep Tracker. It syncs seamlessly with the boAt Crest app which is available on both iOS and Android. Matrix’s smart activity tracker records daily calories burnt, steps taken & distances covered. The smartwatch comes with 11 Active Sports Modes including Running, Walking, Climbing, Spinning, Cycling, Elliptical, Rowing machine, Yoga, Basketball, Rope skipping, and a free training mode. Never miss a beat and make health your priority with boAt Matrix.

boAt Matrix helps you create your personalized health ecosystem with the boAt Crest app. You can set your own goals and make a customized plan based on BMI and current activity levels. To keep things competitive, Fitness Buddies allows you to build a crew of family and friends and share your fitness journey with them. Track and share your progress or nudge them to achieve their goals as well. To make fitness interesting and fun, you can earn rewards and badges by achieving goals – a great way to keep you motivated. And lastly, Wellness Crew Guardians can help keep track of your near and dear one’s vitals even when they are away.  

A 3ATM water resistant rating keeps boAt Matrix well-protected from dust, water and sweat, making it the perfect workout companion. A 7-day battery life* ensures you won’t need to hit the charging station anytime soon. Matrix comes with multiple in-built watch faces and the boAt Crest app can be used to access 100+ cloud-based watch faces for ultimate customization. Notification Alerts, which include calls, texts, social media notifications, sedentary alerts, and alarms, will ensure you never miss an appointment. You can take complete control over your music or camera without ever having to take your smartphone out of your pocket.

The boAt Matrix Smartwatch will be available on Amazon and the boAt Website at an introductory price of INR 3999 starting 19th January, 12 pm. It will come in Ocean Blue, Pitch Black and Twilight Grey.

boAt unveils its next flagship Hybrid Active Noise Cancellation TWS Earbuds – Airdopes 601 ANC

Cut out the Chaos; Enjoy the #SoundThatMatters with the boAt Airdopes 601 ANC Earbuds

~Hybrid ANC, Swipe Gesture Touch Controls, 6x Mics, 28-Hour Battery and more~

India’s #1 Wearable Audio Brand boAt (As per the latest IDC Data) unveils its next flagship Hybrid Active Noise Cancellation TWS Earbuds – Airdopes 601 ANC. The new earwear boasts next-generation technology from boAt Labs for superior performance, improved clarity, faster connectivity and a battery life of up to 28 hours for non-stop entertainment.  Enjoy the #SoundThatMatters with the new boAt Airdopes 601 ANC.

On the launch of these new Airdopes, Sameer Mehta, Co-Founder and Chief Product Officer, Imagine Marketing Pvt. Ltd. exclaimed, “2022 is a big year for us and we are kickstarting it by bringing ANC technology to the masses. As the market leaders, we feel responsible to introduce the latest audio enhancements and technology at the right price for the Indian consumer. boAt Airdopes 601 ANC is a step in that direction and we can’t wait for boAtheads to try it. “

Airdopes 601 ANC comes packed with superior features that cater to everything you can expect from a pair of premium TWS earbuds.

Hybrid Active Noise Cancelling as well as an Ambient Mode: With a Hybrid ANC (Up to 33dB), the Airdopes 601 ANC suppresses noise at a broader range of frequencies, adapts to and correct errors in real-time. The anti-noise signal cancels out the actual background noise before it reaches your ear. Ambient mode allows you to stay in control of your surroundings and gives you the transparency of atmospheric sounds around you even during your playtime.

Swipe Gesture Touch Controls: For ease of music navigation, Airdopes 601 ANC comes with easy swipe gesture controls to change tracks or adjust the volume.

A Monstrous playback time of Up to 28 Hours: Get a whopping 4.5 hours of non-stop music and calls with ANC turned on, and a playback of up to 5.5 hours with ANC turned off. Additionally, the case provides a whopping 22 hours of non-stop entertainment. Keep yourself plugged in all day and stop at nothing.

6 Built-in Microphone- Four in-built microphones paired with ENx Technology come together for a clear and refined calling experience making these suitable for work from home. For the Hybrid ANC onboard, two extra mics come into play to filter out background noise.

In-Ear Detection: Automatic play and pause allow you seamlessly switch between work and play. One can take out both earbuds to pause their content and wear them again to instantly resume without any hassle.

boAt Insta Wake N’Pair technology:  With IWP, you can seamlessly pair the buds as soon as you open the case lid. Instantly pair with your smartphone and get on with your entertainment or calls without having to wait too much for the Bluetooth to scan, detect and connect.

5 Min Charging = 60 Mins Playback: With boAt’s ASAP Charge technology, a simply 5-minute keeps your earbuds powered up to 60 minutes. With a few minutes of ASAP charge, you can get yourself ready to flip through your favourite playlist or finish your latest Netflix episode. 

10mm Drivers: Large 10mm drivers and boAt Immersive Sound technology provides a high definition, crystal clear audio experience. Experience music in its purest form.

If the features above aren’t enough, then the boAt Airdopes 601 ANC also comes with an IPX4 water and sweat resistance. It has a Type C port for a simple yet reliant charging experience. A built-in reset button allows you to troubleshoot minor issues at home. Google fast pair ensures a hassle-free pairing process on all Android Devices. A single tap allows you to access your voice assistant to get things done. On top of this, Bluetooth 5.0 ensures a lag-free experience. boAt Airdopes 601 ANC is simply the most feature-packed Airdopes to date.

The boAt Airdopes 601 ANC Hybrid Active Noise Cancellation Earbuds will come in Black and Purity White at an introductory price of INR 3999 starting 10th January, 12pm.

boAt launches its next-generation ‘Rockerz 330 Pro’ Wireless Neckband Earphone sporting a Monstrous 60-hour battery backup and boAt Signature Sound

India’s leading audio wearable brand (As per IDCs latest data) unveils its next-generation neckband earphone called Rockerz 330 Pro. This “Pro” earphone from boAt comes with a never-ending 60- hour battery backup making them perfect for the professionals on the go. A 10-minute charge gives a battery backup of up to 20 hours which can be attributed to the brand’s very own ASAP Charge. Rockerz 330 Pro packs boAt Signature Sound which elevates your aural experience to another level. boAt Rockerz 330 Pro also comes with braided cables in the form of Rockerz 333 Pro for even more rugged use.

On the unveiling of these two new entrants, Aman Gupta, Co-Founder and CMO, Imagine Marketing Pvt. Ltd. said “Our engineers at boAt Labs take consumer feedback very seriously and the result is our newest Rockerz 330 Pro and Rockerz 333 Pro. Both earphones have their own identity and perform at their peak when it comes to audio performance, battery and connectivity.

The Rockerz 330 Pro campaign #LiveTheSound was launched in association with the Indian hip hop music artist, AP Dhillon. Highlighting the making of sound into music, the campaign aimed to exhibit the many aspects of how the neckband was tuned to perfection to deliver a sound that’s no less than perfection.

The boAt Rockerz 330 Pro is crafted for those who don’t stop for charging woes. Equipped with a battery life of 60 hours and powered by boAt’s ASAP charge to give you 20 hours of playback with just 10 minutes of charging, the boAt Rockerz 330 Pro is perfect for long, uninterrupted use.

Equipped with Bluetooth v5.2, you get high-end features such as dual pairing, quicker pairing, superior connectivity range and higher power efficiency for better battery life. A single tap enables you to access your phone’s virtual voice assistant.

Featuring 10mm large drivers and boAt’s Signature Sound, the Rockerz 330 Pro uplifts your music to sound even better. Enjoy crystal clear highs and deep bass performances without any distortion. boAt Rockerz 330 Pro is ergonomically designed for prolonged wearing comfort. IPX5 water and dust resistance assure a care-free experience.

boAt Rockerz 330 Pro comes in Active Black, Navy Blue, Teal Green, Raging Red and Blazing Yellow. Both Rockerz 330 Pro and Rockerz 333 Pro will be available starting 12pm, 6th December at INR1499 on all major e-commerce platforms and the boAt website.

boAt launches their Next-Generation Smartwatch- ‘Vertex’

24H Heart Rate, Real-time SPO2 monitor, 10-day battery life, 8 Active Sports Mode

National, October28, 2021

boAt, the lifestyle consumer tech brand recognized for being the leader in the earwear & wearable segment, introduces yet another revolutionary smartwatch Vertex. The boAt Vertex is not only a smart time machine but a true fitness companion that helps you reach your fitness goals.

Super-excited about the new smartwatch launch, Eshita Anil, Category Head, Smartwatches, boAt said “We are very happy to be launching our new smartwatch- boAt Vertex. Smartwatches as a category is booming and our community has reacted positively to our range of wearables. With our new Crest app, we are looking forward to creating a health-centric ecosystem in the country.”

Staying fit and healthy in today’s world is a challenge and ensuring you reach that fitness goal is a task on its own. To help you reach that fitness goal, boAt has designed a very stylish, trendy and versatile smartwatch – boAt Vertex.

boAt Vertex comes with the following features –

Large display

Sporting one of the largest displays in the segment, the boAt Vertex features a 1.69-inch capacitive square dial with a highly responsive touch interface. Crisp image quality, vibrant colours and sharp text, the display makes everything look larger than life.

24-hour health monitoring

Equipped with some of the most accurate health sensors, the boAt Vertex keeps track of your Heart Rate and SPO2 levels all day, day after day, in real-time. These sensors ensure that you are alerted about your heart’s health and blood oxygen levels so you can act immediately. The boAt Vertex also helps monitor sleep patterns with a built-in Sleep Tracker. The sleep monitor tracks stages of your sleep (light, deep and awake) to give you detailed summaries of your sleep health. Guided Breathing guides you to mindfulness with breath awareness and helps lower your heart rate and decrease your stress levels.

A Health-oriented Ecosystem

The boAt Vertex is carefully designed to make you keep up your promise of a healthy life. Using the Vertex and the companion boAt Crest app, you can design your workout plans and also get customized fitness plans based on your current BMI and activity levels. Be it a 5km goal or a marathon, the Vertex is your ultimate Fitness Companion to help you achieve your fitness goals, train and transition to a healthier lifestyle. The boAt Vertex also collaborates with your loved ones with the Fitness Buddies feature. You can now build a crew of your friends and family and share your fitness journey with them. Track your progress and share with friends to nudge them to achieve their goals as well. And lastly, the Wellness Crew guardians can help you keep track of your near and dear ones, to keep a tab of their vitals.  This helps to show your loved ones you care even when they are away.

Gamification

All the above features can be recorded on the Crest app which helps you keep track of your fitness progress, change watch faces and keep a record of your transformation. Don’t just listen to your body, rather know it. Your fitness journey will become fun with rewards and badges that you earn along the way by acing your goals, keeping you motivated. There are 8 Active Sports Modes to choose from – Walking, Running, Cycling, Skipping, Badminton, Basketball and Football that additionally helps you keep track records of your daily calories burnt, steps taken and distances covered. 

Always be in style

Four breathtaking colours are what the boAt Vertex offers. Deep Blue, Active Black, Raging Red or Cool Grey – take your pick from these four skin-friendly silicone watch straps on that classic Slim metallic design. And along with 100+ Watch Faces, you can simply keep changing them every hour if you need to match your OOTD. 

A life Companion

The boAt Vertex is loaded with a long battery life that can help you with your daily health and fitness challenges and routine sleep cycles for up to 10 days on a single charge. The Vertex is also sweat, splash and dust resistant with an IP67-certified enclosure so you can wear it even during those sweaty workouts or long outdoor runs or get caught on a rainy day. Each Vertex is rigorously tested for reliability before leaving the factory and its excellent quality allows you to use it worry-free.

The boAt Vertex will be for an introductory price of Rs 2,499 on Flipkart and the boAt website.

boAtlaunchestheir all-new Misfit T150, T50 Lite and T30 Trimmers– Revolutionary, Smart Personal Groomers for Everyone

National, September 7, 2021

Thanks to the pandemic, personal grooming has seen a big change from salon to home. Be it face or body hair, the trimmer has now become more of a necessity than a monthly affair with your stylist. And with severalself-grooming products available in the market, it’s pretty difficult to confirm quality and longevity. boAt, a lifestyle consumer tech brand recognized for being the leader in the earwear & wearable segment, is extremely happy to launchMisfit T150, T50 Lite and T30 trimmers. The new Misfit T150 incorporates smart features with a digital display that helps you with all the information you need concerning power, performance and maintenance.Misfit T50 Lite and T30 are built with similar performance blades and battery life of up to 120 minutes.

Aman Gupta, Co-Founder boAt exclaimed, “We are very eager to explore categories beyond audio. MISFIT by boAt is our newest and one of our most exciting projects this year and the reception has been excellent. Our latest Misfit Trimmers are for all those men who aren’t afraid of experimenting with their looks now and then. We will be introducing our range of personal and beauty appliances for women soon.”

The Misfit T150

The Misfit T150 is no ordinary trimmer. It is a next-level personal body-grooming kit that features new technology-driven intelligence that helps maintain itself while ensuring you get the best of what you own it for. The Misfit T150 is equipped with skin-friendly and corrosion-resistant Titanium-Coated Bladesdesigned to offer a smooth and safe trimming experience. Get complete relief from any roughness, scratching, or irritation to your soft skin. Theblades are detachable and can be instantly cleaned underwater or with a brush.

Ensuring that you look your best, the Misfit T150 is equipped with a 90-minute Li-ion Rechargeable Battery, which supports Fast USB Chargingthat tops up in under 1 hour. Now charge it using your smartphone adapter or simply plug it into your laptop, you will be ready to trim anywhere, anytime. And to ensure that you don’t be left mid-way, the Battery Indicatoris at your disposal to keep you away from unpleasant surprises. And since it has a built-in Travel Lockfeature, you can be assured you won’t be in for any unpleasant and accidental surprises.

The Misfit T150 cuts and trims with precision. Using the Titanium blades, its 40 length settings and 3 guided comb attachments, you can get a precision cut of 0.5mm, and a range between 0.5mm to 22.5mm. Be assured that you will get an even and defined trim for any look that suits your mood. And adding to the trimming length are Two-SpeedLevels so you can choose to be precise or confident with Normal or Turbo Mode. Now you can have that perfect zero-trim or defineyour vibe with that cheek line, neckline and those perfectly done sideburns in a matter of minutes.

Making you always look smart also means being smart itself. The Misfit T150 has a smart Digital Display that indicates everything from power, to performance and maintenance, keeping it ready for action when you need it. The digital display keeps you notified about the trimmer and its needs such as oil-filing prompts, battery levels, travel lock activation and speed levels. The power is now in your hands with thisgrooming wizard — keep looking your best, always!

To make sure you have a lifetime personal grooming companion, the Misfit T150 is built to last. Sporting an IPX7 body that protects it from water, you can safely use it in your shower too. Wet or dry shave – you now have no option but simply use it.

The Misfit T50 Lite:

The Misfit T50 Lite is also a portable trimmer for those who require the best in hair styling. Featuring a long-lasting corrosion-free stainless-steel blade, the T50 Lite ensures you get the best of effortless grooming, trim after trim.

The Misfit T50 Lite also has you covered for an effortless look. Using its 5-level length settings and two guiding combs, you can get a clean trim ranging from 0.5mm to 12mm, depending on how you need to look for the occasion. And with its easy-to-use and ergonomic design, you can reach out to almost any difficult-to-reach corner and curves.

Additionally, the T50 Lite also features a safety travel lock so there won’t be any accidental switching on of the device. And lastly, there’s a cord/cordless feature that allows you to trim wherever and whenever you need it. The Misfit T50 Lite uses a standard micro-USB cable so you can charge and use it anywhere, anytime. Charge it or use it with any available USB port – a smartphone adapter or your reliable laptop and get up to 120 minutes of battery power for cord-free trim wherever you need it.

The Misfit T30:

Get that Salon look anytime you need it. TheMisfit T30 is yet another budget trimmer with all the bells and whistles of the T50. Featuring an ergonomic design to reach difficult corners and curves and four guiding combs that gives you 0.5mm to 12mm lengths, you can be ready for your business meetings or friends marriage within minutes.

The Misfit T30 also features corrosion-resistant stainless-steel blades that offers an effortless smooth cut without any skin rashes or itchiness for years to come. And lastly, the T30 also can be charged and powered using any USB outlet. Charge or run it directly from any USB port using a smartphone charger or your laptop and get your well-trimmed face ready for action within no time. The onboard battery can last you for a whole 60 minutes on a single charge. 

These Misfit Trimmers start at INR 599 and go all the way up to INR 1299. Misfit T150, T50 Lite and T30 Trimmers are now available on Flipkart as well as the boAt website.

boAt launches ‘XTEND’ – the next-generation Smart Watch with built-in Alexa Voice Assistant, Real-Time Stress Monitor, and a lot more

7-day long battery life, 50 plus Watch faces, Heart Rate, SPO2 and Sleep monitorin

India’s leading earwear and wearables brand boAt announces their latest Smartwatch called Xtend. The new smartwatch boasts built-in Alexa voice assistant for a smart and touch-free experience. boAt smartwatch Xtend features a plethora of onboard sensors and health monitors such as Stress monitor, SPo2 monitor, Heart-rate monitor, Step Counter, Sleep monitor as well as a daily activity tracker that work in tandem to collect all necessary health and fitness data to provide an easy-to-understand summary via the boAt Wave app. 

Excited with the next addition to the smartwatch line, Aman Gupta, Co-Founder, boAt said, “Our boAthead community has accepted our smartwatches with open arms and we are excited to launch another feature packed model. We are thrilled to introduce a smartwatch with built in Alexa which adds a whole new dimension and capabilities to the smartwatch category as whole. This truly is one of the smartest wearable experiences out there.”

boAt Watch Xtend enables the power of voice with built-in Alexa voice assistant capable of setting reminders, alarms, checking cricket scores as well as weather and looking up various queries on the internet instantaneously. It truly makes Xtend one of the smartest wearables in the Indian market. 

boAt Watch Xtend features a big, yet bright LCD display for great outdoor visibility. It sports a 1.69inch square capacitive display for a smooth and responsive experience.

Xtend comes in Olive Green, Sandy Cream, Pitch Black and Deep Blue with a big emphasis on customizability including 50 plus watch faces accessible via the boAt Wave app.

boAt Xtend features a range of sensors and fitness trackers capable of tracking Heart rate, Stress, SPo2, and Sleeping patterns automatically as well as manually. The stress monitor reads HRV (Heart Rate Variabilities) to indicate stress levels. If the stress monitor indicates stress levels to be more than 80, one can use the Guided Meditative Breathing app to regulate and relax with its 3 modes: slow, normal and rapid.

It comes with a Daily activity tracker along with 14 fitness modes such as walking, running, cycling, hiking, swimming, and tracks sports such as rowing, playing cricket, working out among others. The watch smartly recognises running and walking and automatically starts tracking them. All this data is summarised and made accessible to the user on the boAt Wave app. 

Apart from the usual fitness and health-oriented features, the smartwatch also comes with notification alerts for calls, texts, alarms, hydration as well as third party social media apps. It has curated controls to track weather, change music and to set the watch to Do Not Disturb mode to block out all the unnecessary notifications.  

boAt Xtend packs a 300mAh battery to power through for up to a week on a single full charge. A 5ATM water resistance ensures durability and allows the watch to survive a depth of up to 50 metres for 30 minutes.

The boAt XTEND will be available at an introductory price of Rs 2999 with a 1-year standard Industry warranty period starting 7th July 12pm on Amazon and boAt Website.