January 10th, 2022 
Cut out the Chaos; Enjoy the #SoundThatMatters with the boAt Airdopes 601 ANC Earbuds
~Hybrid ANC, Swipe Gesture Touch Controls, 6x Mics, 28-Hour Battery and more~
India’s #1 Wearable Audio Brand boAt (As per the latest IDC Data) unveils its next flagship Hybrid Active Noise Cancellation TWS Earbuds – Airdopes 601 ANC. The new earwear boasts next-generation technology from boAt Labs for superior performance, improved clarity, faster connectivity and a battery life of up to 28 hours for non-stop entertainment. Enjoy the #SoundThatMatters with the new boAt Airdopes 601 ANC.
On the launch of these new Airdopes, Sameer Mehta, Co-Founder and Chief Product Officer, Imagine Marketing Pvt. Ltd. exclaimed, “2022 is a big year for us and we are kickstarting it by bringing ANC technology to the masses. As the market leaders, we feel responsible to introduce the latest audio enhancements and technology at the right price for the Indian consumer. boAt Airdopes 601 ANC is a step in that direction and we can’t wait for boAtheads to try it. “
Airdopes 601 ANC comes packed with superior features that cater to everything you can expect from a pair of premium TWS earbuds.
Hybrid Active Noise Cancelling as well as an Ambient Mode: With a Hybrid ANC (Up to 33dB), the Airdopes 601 ANC suppresses noise at a broader range of frequencies, adapts to and correct errors in real-time. The anti-noise signal cancels out the actual background noise before it reaches your ear. Ambient mode allows you to stay in control of your surroundings and gives you the transparency of atmospheric sounds around you even during your playtime.
Swipe Gesture Touch Controls: For ease of music navigation, Airdopes 601 ANC comes with easy swipe gesture controls to change tracks or adjust the volume.
A Monstrous playback time of Up to 28 Hours: Get a whopping 4.5 hours of non-stop music and calls with ANC turned on, and a playback of up to 5.5 hours with ANC turned off. Additionally, the case provides a whopping 22 hours of non-stop entertainment. Keep yourself plugged in all day and stop at nothing.
6 Built-in Microphone- Four in-built microphones paired with ENx Technology come together for a clear and refined calling experience making these suitable for work from home. For the Hybrid ANC onboard, two extra mics come into play to filter out background noise.
In-Ear Detection: Automatic play and pause allow you seamlessly switch between work and play. One can take out both earbuds to pause their content and wear them again to instantly resume without any hassle.
boAt Insta Wake N’Pair technology: With IWP, you can seamlessly pair the buds as soon as you open the case lid. Instantly pair with your smartphone and get on with your entertainment or calls without having to wait too much for the Bluetooth to scan, detect and connect.
5 Min Charging = 60 Mins Playback: With boAt’s ASAP Charge technology, a simply 5-minute keeps your earbuds powered up to 60 minutes. With a few minutes of ASAP charge, you can get yourself ready to flip through your favourite playlist or finish your latest Netflix episode.
10mm Drivers: Large 10mm drivers and boAt Immersive Sound technology provides a high definition, crystal clear audio experience. Experience music in its purest form.
If the features above aren’t enough, then the boAt Airdopes 601 ANC also comes with an IPX4 water and sweat resistance. It has a Type C port for a simple yet reliant charging experience. A built-in reset button allows you to troubleshoot minor issues at home. Google fast pair ensures a hassle-free pairing process on all Android Devices. A single tap allows you to access your voice assistant to get things done. On top of this, Bluetooth 5.0 ensures a lag-free experience. boAt Airdopes 601 ANC is simply the most feature-packed Airdopes to date.
The boAt Airdopes 601 ANC Hybrid Active Noise Cancellation Earbuds will come in Black and Purity White at an introductory price of INR 3999 starting 10th January, 12pm.
