• Launches more than 30 products in first phase – Aims to establish itself as a leading brand in the Category over the next 2 Years– Ropes in Sushant Singh Rajput, Tamannaah Bhatia and Sunny Leone as Brand endorsers

Syska, the brand that has transformed the LED Lighting and Mobile Accessories Market in India is now adding new dimension to its portfolio, entering the Personal Care Category with an aim to revolutionize the grooming habits of youth in India. The company has also roped in the very popular Sunny Leone and Tamannaah Bhatia and Sushant Singh Rajput, as the Brand endorsers for both its Male and Female Category.

In its first phase, Syska will roll out30Beauty and Grooming products for both Men and Women.In line with the groups mission to create value and exceeding customer expectations in quality through product innovation and cutting edge technologies all Syska Personal Care products are researched and crafted in Korea. The product range includes; Shavers, trimmers and clippers for both Men and Women, and also Hair straighteners, dryers, epilators, curlers &electronic exfoliators. For the first 3 Months Syska Personal Careproductswill be available exclusively on Amazon.in. The products will thereafter be available offline as well.

The brand plans to invest Rs. 100 Crore, for expansion and marketing. It targets to build itself synonym to the personal care Category like Syska is to ‘LED’. Along with several strategic tie ups with the celebrities as the brand endorser, rapid advertising through Print &TV Channels, theatre advertisements and mobile platforms, Syska Personal Care aims to establish a stronger foothold with aggressive Marketing and sales strategy, bridging the connect with the consumers at the right touch points.

Speaking on the new category launch, Mr. Rajesh Uttamchandani, Director – Syska Group says, “The Electronic personal care category has a huge scope in the Industry. The category is also no longer specific only to Women, the 2000cr Category is growing at a healthy pace of 25 – 30% year on year. We see a huge scope and potential in this category as there are not many brands providing the end solutions to both the TG. With our exclusive and extensive product launch with Amazon India, weaim to empower not only customers from metro cities but also from non-metro cities to fulfil their aspirations”

Adding further, Saurabh Srivastava, Director Category Management FMCG, Amazon India says,

“We are thrilled to be exclusive partners with Syska to launch  their Personal Care business and offer them a platform through which they can reach out to a wider customer base. For Amazon, FMCG and Personal Care has been one of the most sort after category and we are focussed on expanding the selection of products on Amazon.in.”

Being the pioneer in LED Lighting Solutions with more than 100 LED lounges,world-class R&D infrastructure, a robust distribution network of over 1400 distributors and more than 90,000 retailers and a superior sales & service team, Syska LED in less than 3 years, undoubtedly has emerged as the leading player in the global LED lighting landscape. Taking the Syska LED Legacy further, Syska Personal care aims to follow the same footsteps, being among the top brands of the category in next 2 years.

Being the trend setter of the Industry, SyskaPersonal Care shall bring the personalized beauty and grooming products for an enhanced user experience with the right product mix for the diversified needs of the consumers.