Snapdeal has announced that it has acquired FreeCharge. This is acquisition sets up Snapdeal to build the most impactful digital commerce ecosystem in India.
With this acquisition, Snapdeal will be offering the widest range of products and services, including financial services, mobile recharge and utility payments with an exponentially growing user base of over 40 million.
Kunal Bahl, Co-Founder & CEO, Snapdeal, said,
“The age of monolithic ecommerce platforms is over. It is now time to build an impactful digital commerce ecosystem in India that is multidimensional and inclusive, delivering well-defined experiences to consumers. With this game-changing partnership with FreeCharge, we have significantly enhanced our user base and now offer all our customers access to the widest selection of products and services online, making digital commerce an even more intrinsic part of their lives. We are thrilled to have the very talented and supercharged team of FreeCharge, under Kunal (Shah)’s leadership, working as one family, towards creating life changing experiences for buyers and sellers in our country.”
Kunal Shah, Co-Founder & CEO, FreeCharge, said,
“The partnership with Snapdeal comes at the right time. I foresee this as an opportunity to accelerate our roadmap in India and reach out to millions of users across the country. As a brand, Snapdeal has a massive recall and we are very excited to be a part of the team that is creating the biggest digital ecosystem of the country.”
FreeCharge will continue to function as an independent platform and all aspects of FreeCharge’s shopping experience will remain intact. The companies will collaborate to offer a seamless shopping experience to customers across both the platforms offering an even wider range of products and services.


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