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- Smartprix.com divulges the top smartphones searches among youth
- Customers choose the best options after comparing
Smartprix.com, fast-emerging price comparison site has revealed top smartphones search among youth. A growing number of internet shoppers are turning to price comparison portals to check out the best deals.
According to a recent report by Smartprix.com, Samsung has constantly maintained highest demand in the Indian industry. It is still the no. 1 preference for people in India. Samsung maintained its leadership in the smartphone market with 20% people searching in March 2015, followed by Micromax (15%), HTC(11%), Xiamoi (10%) and Motorola (6%).
As a large chunk of Indian users is migrating to affordable smarter devices from feature phones, smartphone sales in India and with the availability of comparison portals like smartprix.co, it becomes easy for consumers to compare between various options they have and go for best available options.
Please find enclosed the report in the mail.
Full Data of % share in searches on Smartprix.com (Financial year 2014-15)
Data Sample:
|
Brands |
Apr-14 |
May-14 |
Jun-14 |
Jul-14 |
Aug-14 |
Sep-14 |
Oct-14 |
Nov-14 |
Dec-14 |
Jan-15 |
Feb-15 |
Mar-15 |
|
Apple |
2% |
2% |
2% |
2% |
2% |
5% |
3% |
3% |
3% |
3% |
3% |
3% |
|
Asus |
0% |
0% |
0% |
4% |
5% |
4% |
3% |
3% |
4% |
6% |
8% |
7% |
|
HTC |
6% |
6% |
7% |
7% |
7% |
11% |
8% |
11% |
10% |
10% |
11% |
11% |
|
Lenovo |
7% |
7% |
5% |
5% |
5% |
4% |
5% |
5% |
5% |
6% |
8% |
8% |
|
LG |
4% |
4% |
4% |
4% |
3% |
3% |
4% |
4% |
3% |
3% |
2% |
3% |
|
Micromax |
18% |
18% |
19% |
17% |
19% |
18% |
19% |
17% |
17% |
18% |
15% |
15% |
|
Microsoft |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
3% |
2% |
3% |
3% |
|
Motorola |
4% |
8% |
7% |
5% |
5% |
5% |
5% |
5% |
6% |
5% |
5% |
6% |
|
Nokia |
14% |
13% |
14% |
12% |
11% |
10% |
11% |
10% |
9% |
8% |
6% |
6% |
|
Samsung |
22% |
20% |
20% |
19% |
17% |
18% |
17% |
17% |
18% |
18% |
19% |
20% |
|
Sony |
11% |
11% |
11% |
11% |
10% |
11% |
12% |
13% |
12% |
11% |
10% |
10% |
|
Xiaomi |
0% |
0% |
1% |
4% |
6% |
4% |
4% |
4% |
5% |
5% |
4% |
4% |
|
XOLO |
13% |
12% |
13% |
11% |
10% |
8% |
7% |
7% |
6% |
6% |
5% |
5% |
|
Total |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
Apple
Apple brand search share increased from 2% to 5% because of release of iphone 6 and 6 plus. After Sep. 14 they’ve been able to maintain through-out the year.
Nokia v/s Microsoft
Nokia trend is declining and Microsoft is inclining. But if we see the combined trends of both, they’re declining.
Top 3 Brands: Samsung, Micromax, HTC
Samsung and Micromax are fighting neck-to-neck in terms of popularity. Samsung got a dip in middle of the financial year but managed to maintain in the last months.
Flipkart exclusive brands: (moto, Xiaomi, Asus Zenfone):
