• Invites MSP/SI/VAR/Security Resellers to benefit fromGrowing Market for Two Factor Authentication

Innefu Labs, a leading provider and developer of niche & innovative cyber security solutions, today rolled out a multi-layered Partner Program in India. Targeted at security SIs/VARs/MSPs/Security Resellers, the Innefu Partner Program is designed to expand the market for its multi-factor authentication solutions and while helping partners benefit from this growing opportunity.  Authshield 2FA, a two factor authentication solution from Innefu, secures access to SAP ERP, Corporate Email, VPN, Remote Server Logins, Cloud Infrastructure and Web Applications with a second layer of protection and can be integrated in less than 30 minutes.

 AuthShield 2FA uses dual mode of identification where along with the user id and password of the user, verification is also done through a secure randomly generated one time password (OTP) or a challenge response mechanism using PUSH Notification protocol. An organization can easily mix and match and choose specific form factors for different users. Authshield 2FA uses a protocol level decoding engine to offer enhanced protection to personal and business information stored digitally on personal devices or at onsite, remote or cloud based systems.

Market for Authentication Solutions & Growth Factors in India

According to conservative market estimates, the total available market (TAM) in India for Two Factor Authentication (2FA) and Multi Factor Authentication (MFA) in 2015 is approximately US$ 131 million and US $ 3.5 million respectively and growing at 30%,Year on Year (YoY).

 Factors driving rapid market growth include:

• Consumer’s Perception of Trust – Business enterprises, across government, non government, public and private sectors, that have consumer-facing websites and services are driving adoption of 2FA and MFA solutions increasingly as authentication processes directly influence consumer’s perception of trust
• Identity Theft – An exponential rise in identity theft cases is contributing to the growth of secured MFA technology
• Growing Volume of Online Transactions –  Consumers conduct more sensitive online transactions now than ever before – from online banking to managing personal funds and investment portfolios online, to shopping, to simply having more sensitive, private information accessible in their smart phones, email and social networking accounts. This has in turn led to an increase in number of online threats. Older methods of human identification such as username and PIN/password (One factor authentication) are simply not good enough in this evolving threat environment
• Regulatory Compliance – There are a growing number of regulations around strong authentication that businesses must comply with especially in areas like online banking, e-commerce, and email and data protection

Tarun Wig, Co-Founder, Innefu Labs says

 “The authentication process is often the aspect of security that is most visible to users, Naturally more companies are realizing that they need stronger authentication methods than a simple username/password scheme built in-house and they’re turning toward reliable authentication products to help solve the challenges”,

 Innefu Partner Program Features & Benefits

Innefu Authshield 2FA solution uses dual mode of identification where along with the user id and password of the user, verification is also done through a secure randomly generated one time password (OTP) or a challenge response mechanism using PUSH Notification protocol. The OTP is generated automatically and provided to the user through multiple form factors including Hard Token, Mobile Push, Mobile Token, Soft Token, SMS Token and Voice Token. Innefu AuthShield2FA solutions are sector agnostic and can be deployed in almost any sector by ISV/MSP/SI/VAR/Reseller partners working in that sector.

 Key benefits of Innefu Partner Program

• ISV/MSP/Hosting Partners – can yellow label Innefu authentication technologies and offer additional security to their hosted web/mobile applications
• SI/VARs Partners – especially those specializing in Microsoft exchange, Corporate Email, SAP or other ERP solutions can integrate Innefu protocol decoding engine to offer added layer of security to their customers
• Corporate Reseller Partners –have a basic knowledge of security practices and presently resell security solutionscan addInnefu 2FA/MFA solutions into their portfolio and benefit from a mass market product

 Easy Signup for Innefu Partner Program

• Easy Signup –  Interested partners can send an email to [email protected] and provide a basic profile of the company, customers they engage and latest audited balance sheet
• Simple Paperwork – partners are required to just sign a standard partner, NDA and SLA agreements

 Account Protection and Pre & Post Sale Support for Innefu Partners

Account Protection

• A dedicated account manager who will act as the first point of contact
• To protect their opportunity, all partners are required to register their opportunities online at www.innefu.com/partner
• Innefu follows a stringent methodology to ensure that two partners never compete on the same opportunity

 Pre & Post Sale Support for Innefu Partners

• All Deployments are done by Innefu remotely
• Innefu will provide 24*7 customer support with stringent SLA directly between the client and Innefu
• Innefu offers Partner Training for Sales and Deployment
• The company regularly conducts partner events and trainings to educate partners on latest offerings, security landscape and emerging opportunities
• Offers an online repository of marketing materials – Manuals / PPT / Videos / Brochures