Mitashi, the leading premium value home-grown consumer electronics brand has recently launched a new 510 litre side-by-side inverter refrigerator for the Indian market. Mitashi has been at the forefront of high quality, premium value and affordable home electronics products for the past two decades; with quality amongst the best in the market at competitively affordable prices.

510 Litre: Understanding your lifestyle and the growing market needs, the 510L offers versatility and has all the conveniences for modern day living. The refrigerator is intelligent with an LED Digital Display which illuminates every corner of the refrigerator enabling you to look for items effortlessly and lets you control the temperature settings or switch functions inside the refrigerator easily and conveniently by merely touching the button on the display. This also helps you conserve and save electricity. Multi digital sensors sense any error in the refrigerator and keep you informed in advance, allowing you to take preventive action and avoid damage to the refrigerator. The Moist Fresh Zone maintains the temperature of the drawers to keep your produce chilled and fresh, no matter how many times you open the fridge door.

Mitashi’s 510L Refrigerator

The Auto-Defrost Mechanism ensures there is no ice build-up, with fast cool and quick freeze functions for the impromptu gatherings, and a multichannel airflow system ensuring every item stays fresh. The Toughened Glass Shelves have been designed and tested to hold heavy weight items safely; it also has the Big Bottle Guard, Chiller Compartment, a large storage Vegetable Crisper, Easy Slide-Out Drawers, Ice Trays and Egg Trays – simple necessities of life.

Kids at home? The refrigerator is equipped with a Child Alarm. The lock and a key will prevent your kids from sneaking chocolates and desserts from the refrigerator, unsupervised. It also is equipped with a Door Alarm and Holiday Mode operation too.

While freshness is the appeal, being environment conscious is also necessary. The fridge is environment friendly and uses Refrigerant R600a, an Environmental Friendly Gas. This gas has a low environmental impact and excellent thermodynamic performance. It is non- toxic with zero ODP (Ozone Depletion Potential) and very low GWP (Global Warming Potential). You can definitely say you are doing your bit towards lowering your carbon identity. It includes a Reciprocatory Inverter Compressor which aims at improving efficiency, reducing bills, while also saving the environment.

Mitashi’s refrigerator has a Stabilizer-free operation and works steadily and reliably even during voltage fluctuations to prevent any electrical damage, by cutting off power automatically. The Super Silent Operation prevents the fridge from vibrating and making noise.

And there’s more. As in all Mitashi’s fridges, this refrigerator too comes protected with a 5 year warranty on the compressor.

Speaking on the launch of the 510 litre refrigerator, Mr. Rakesh Dugar, CMD – Mitashi reiterated his commitment to the Indian market, “This is the largest and the most advanced refrigerator from our stable. Earlier refrigerators were considered a luxury item, but now with the fast pace of life, and the need to have proper storage for food items; refrigerators are a family’s basic needs. Our upmarket lifestyle needs to keep pace with the conveniences at home and our range of home electronic and durable items have made a mark in the market. This refrigerator is an intelligent and environment friendly refrigerator helping you improve your carbon footprint too.”

And there’s more. The recently launched Mitashi’s 145L Refrigerator – is India’s only double door fridge in the category – and the 240L refrigerators is also from Mitashi’ stable in addition to the unmatched features and competitive prices.

Mitashi’s 510L refrigerator is available exclusively online. The complete range of Mitashi products are available at all leading retail stores and online portals. Buyers have acclaimed their after-sales service.

Bring home a Mitashi Refrigerator this year-end and simply enjoy the magic of cool convenience.

What: Launch of Mitashi’s 510 L environment friendly side-by-side inverter refrigerator

When: January 2019

Price: INR 72,990/- for 510 litres

INR 21,990/- for 240 litre

INR 17,990/- for 145 litre