“Understand the customer” Those may be the three most important words for a specialty retailer. Experts say they’re the absolute core of business. We hear people say they don’t know what they want until they see it. And as it turns out, specialty retail on carts and kiosks is all about impulse buying.

Whether customers realize it or not, impulse buying represents a large percentage of the profits for many retail stores. It’s important that a business finds ways to drive impulse buying and maximize revenues. It just takes some creative ingenuity and a little effort.

Shoppers are more inclined to make unplanned purchases at physical stores compared with e-commerce sites. Being in their faces and placing the focus clearly on what you’re selling so that they can make a quick selection sums up what a kiosk operator (or in our case retail store owner) needs to do. Without the burden of driving to the mall, finding the product in aisles and standing in long checkout lines, online buys are said to avoid the “mid-purchase pause” that derails in-store impulse purchases.

Retail stores should strategize ways to influence customer shopping behavior, to prevent cart abandonment and to drive unplanned, impulse purchases in-store during this time of continued economic uncertainty. Some retailers sell products that are more conducive to impulse buying than others. For example, a toy store with lots of candy and cheap knickknacks at the checkout counter is going to have a lot more success than an electronics store that sells $800 televisions. However, regardless of what you’re in the business of selling, you can capitalize on impulse buys. It all comes down to product placement, promotion, and type.

Cadyce unveils future Launches USB-C™ products in India.

Cadyce a global leading networking and lifestyle brand having global presence announces the availability of their new range of products, USB-C™ Accessories.

To cope up with the ever changing USB Connectors technology, Cadyce has recently launched USB-C™ Accessories with the latest USB standard. USB-C™ is the cable of the future and will be used widely to simplify your life. By using a single type of USB-C connector, wide range of devices can be connected such as VGA, Ethernet, HDMI and older versions of USB. USB-C™ enables integration of every consumer electronic device with the Type C connectors.

Features:-

Smaller Size – The new port is half the width and one-third the height of a standard USB connector and only slightly larger than Apple’s Lightning or the micro-USB connectors.

Reversible – Unlike older USB cable, it doesn’t matter which side is up, with a Type-C plug, you can insert it either way.

Fast Data Transfer – Type-C ports can transfer data using the blazing speeds of the latest version of the USB protocol — up to 10 gigabits per second.

Powerful – The new connector can provide up to 100 watts of power, enough to power a laptop.

Incredible Flexibility – Via adapters, users will be able to connect older devices to Type-C ports, even devices that use non-USB technologies, like DisplayPort, VGA and Ethernet.

The product range includes:

CA-C3AF – USB-C™ to USB 3.0 A Type Female Cable

CA-C3AM – USB-C™ to USB 3.0 A Type Male Cable

CA-C3HDMI – USB-C™ to HDMI Adapter with Audio

CA-C3GE – USB-C™ to Gigabit Ethernet Adapter

CA-C3VGA – USB-C™ 3.1 to VGA Adapter

CA-CMICRO – USB-C™ to Micro USB 3.0 Male Cable

CA-CMICROB – USB-C™ to USB 3.0 Micro-B Cable

CA-CU3BM – USB-C™ to USB 3.0 Standard B Type Male Cable

CA-C5MINIB – USB-C™ to 5 Pin Mini-B Cable

CA-C4H –USB-C™ to USB 3.0 4-Port Hub