WPP India’s CSR Foundation receives the prestigious ‘Company with Best CSR Impact’ Award at the India CSR Summit 2018

Recognized for its positive impact in its Education-to-Livelihood program for the youth, the Foundation wins its                                                       fifth industry recognition in the last three month

New Delhi, 27th September 2018: WPP India CSR Foundation, the CSR entity of WPP India, was today awarded the “Company with Best CSR Impact for the year 2017-18” at the 5th India CSR Summit & Exhibition 2018

 At the industry’s illustrious and largest CSR forum, Sh. Anantkumar Hegde, Hon’ble Union Minister of State for Skill Development & Entrepreneurship, Govt. of India and Mr. Mahendra Singhi, Group CEO, Dalmia Bharat Ltd presented the award to Ms. Rama Iyer, Director General WPP India CSR Foundation, in the presence of esteemed attendees representing Government, civil society and corporates at the ceremony held in New Delhi.

 On receiving the award, Ms. Rama Iyer, Director General WPP India CSR Foundation said, “This is a pivotal moment for us –  as a young Foundation with an ambitious vision, we are happy to see that the work we started 3 years back in supporting our children in their journey from education to livelihood is being recognized by Government, Civil Society, Private sector and the larger community.  There is however one real win here and that is, the chance we have in making a real difference in the lives of the underserved youth, and their ecosystem we support.

 Journey of the WPP India CSR Foundation

 Founded in 2015, the WPP India CSR Foundation strives to bring a social change through its flagship Education to Livelihood program(E2L). Addressing key focus areas—retention in school, poor learning outcomes, work skilling and deep-rooted social norms, the E2L program has been providing interventions and resources to 20,000 first generation learners from 11- 18 years. Currently, the program is running successfully in 10 underserved government aided schools across Mumbai and Delhi-NCR region. Through strategic partnerships with best-of-breed social organizations, the E2L program takes an evidence-based approach in developing frameworks to facilitate successful implementation.

The foundation’s key initiatives include improving educational outcomes in literacy and numeracy, with a focus on opening young minds to the world of digital innovation. The Foundation also inculcates among the youth confidence, gender equality and the mindset and habits to be livelihood ready through counselling, sport, dance and music.

 To ensure retention among the youth they support, they provide access to health education and health services.

 In a remarkably short span, the E2L program has been able to

 

  • Help over 70% children secure their future through employment or higher education
  • Reduce dropout rates to less than 5%
  • Initiate better health standards
  • Double the ability of coding
  • Reduce gender discrimination
  • Increase literacy &  numeracy
  • Increase confidence levels

As a testimony of its sustained efforts to drive positive social impact, WPP Foundation has been felicitated with eminent awards including  Special Category Award for Livelihood at India International CSR Awards, 2018, Award for Best Business Campaign and Communication in CSR at the National Excellence in CSR Congress and Awards, 2018, Award for the Best CSR Impact Initiative at the National Excellence in CSR Congress and Awards, 2018 and National Recognition for Excellence in CSR at the 5th NHRDN-BIMTECH CSR Summit, 2018.

 

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