Tagged: awards

Rashi Peripherals Bets Big on Upcountry Markets for Business Expansion

The distributor recently conducted ‘Partner Connect’ program to facilitate relationship building with tier 3 and tier 4 channel partners

Rashi Peripherals intents to reach out to IT and mobility channel partners in eight tier 3 and tier 4 towns in phase 1

July 23, 2018: In a bid to penetrate into the high potential upcountry market, Rashi Peripherals, India’s only value-added distributor recently conducted ‘Partner Connect’ program in association with SanDisk. The objective of the multi-city event organized in Jammu, Ludhiana, Udaipur, Bhilwara and others was to increase brand awareness and facilitate relationship building with tier 3 and tier 4 IT & mobility channel partners.

Lenovo Award-1 - Copy

As the tier 1 markets have largely saturated, the B, C and D class cities are seen as the next growth engine for the IT industry. Rashi Peripherals is bullish over the growth prospects in the upcountry market and is building its robust network in the small cities through its flagship Partner Connect program. A brainchild of Rashi Peripherals, Partner Connect is a unique platform which connects brands with target channel partners and helps them increase visibility in the unexplored markets.

The company showcased latest products in the category of USB, MicroSD, Camera Cards and Card Readers to prospective North channel partners. Apart from product display, partners were also given a hands-on product training to enhance their technical knowledge and educate them on product positioning in the market.+

Rashi Partner Connect 2

Commenting on the event, Mr. Amit Jain, Business Manager, Rashi Peripherals said, “Partner Connect is an excellent platform to increase brand visibility in tier 3 and tier 4 cities. We displayed several latest product offerings from SanDisk and also provided training to channel partners. We educated them on sales and marketing plans, which will definitely help them earn maximum ROI. We will continue to leverage Partner Connect program to strengthen our presence in the upcountry market.”

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The four city event received an overwhelming response from channel partners. More than 150 partners attended the training program and gained new insights into the current market trends.

Commenting on the event, Mr. Vineet Gupta, proprietor of Jammu based Spaceera Computers said, “The event was very informative and I learned about new product line from SanDisk. I was pretty impressed with Youtube Go cards with pre-loaded content. Rashi team also talked about their brand portfolio and distribution ecosystem. Overall it was a good event in terms of knowledge enhancement.”

Mr. Puneet Sagar, owner of Ludhiana based Sagar International said, “The product training session was excellent and we got to learn about the new products and how to position them in the market. I thank team Rashi for organizing such a wonderful event.”

Rashi Peripherals has the most robust distribution network spread pan India. The company has direct reach in 750 districts through its state of art branches and service centers situated in over 50 locations.

Rashi Peripherals currently has the channel strength of over 9000 partners and is committed to reaching out to potential upcountry channel partners through Partner Connect.

Compuage bags Awards from Cisco & Lenovo

Mumbai, INDIA | 23rd July, 2018

Cisco APJC recognized Compuage and presented Best Adoption Award for running innovative marketing campaigns in lines with Cisco Start Initiative in India and SAARC, which are not only new but also entrust enough engagement with the channel partners. This award was handed over by Mr. Raghvendra B – Director, Cisco India to Compuage’s MD Mr. Atul H Mehta.

Lenovo Consumer PC group also awarded Compuage with the Best Value Added Distributor – India for T1 Business. The award was presented for VAD in state of MP. Compuage has achieved 35% growth in overall business & 86% growth in Premium product line for Lenovo consumer PC category. This Award was presented over by Mr. Rahul Agarwal – MD Lenovo & Mr. Rajesh Thadani – Director Lenovo to Mr. Mandar Sawant – Business Manager Compuage during all India Lenovo partners meet @Grand Hyatt Goa.

Conferring the awards, Mr. Atul H Mehta MD & Chairman said, “We are humbled to receive these awards, earning such awards are an appreciation of Compuage’ s valuable contribution towards Cisco and Lenovo Business. These are also a testimony to the success of our team operating from India & SAARC Nations.”

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