D-Link eyes bigger market share in SMB segment

                   Appoints Mr. Abhishek Kumar as General Manager for its SMB product line


D-Link, a leader in end-to-end network connectivity solutions is committed to expanding its market share across all business segments. Underlining its focus on SMB segment that continues to be a key contributor to its overall revenue, D-Link this week announced the appointment of a new business head for SMB – Mr. Abhishek Kumar. This new move is significant to D-Link, as it will ensure sustainable growth while the company further strengthens its leadership position in SMB segment.

Talking about the new appointment & company’s vision for 2018 Mr. Rohit Purushottam, VP – Enterprise Sales said, “SMB sector in India is on a growth path. Improved government policies, ease of doing business, and digital awareness has resulted in tremendous opportunity in SMB. In the last couple of years, we have observed significant traction with more & more SMB’s investing in IT infrastructure. We foresee huge prospect in this segment and hence have established a focused team that will be led by Mr. Abhishek Kumar to drive SMB business at D-Link”

“Mr. Abhishek Kumar brings on board rich industry experience and will be instrumental in devising business strategy, customer acquisition, channel engagement and meeting business goals. We are confident, his skills and expertise will benefit the organization and contribute to our revenue growth for 2018-19” he added.

Mr. Abhishek Kumar, GM – SMB & Business Wireless, D-Link (India) Ltd.

Mr. Abhishek Kumar, GM – SMB & Business Wireless, D-Link (India) Ltd.

Mr. Abhishek Kumar is a seasoned sales professional with rich industry experience of 11+ years. He is currently positioned as General Manager for SMB & Business wireless and will be based out of D-Link corporate office in Mumbai. His most recent assignment was with Gajshield, and previously he has held crucial sales roles with reputed organizations like Ingram Micro, Redington, and Gati.

“I am excited to be part of D-Link’s growing SMB business and look forward to working with the team to develop its dealer network and enhance market share. With our focused business approach, strong partner/ system integrator network, and state-of-the-art products we are well positioned to assist SMBs to realise the benefit of a strong & secure IT network. In this journey our partners will play a crucial role as we enter newer markets & explore more business opportunities” said Mr. Abhishek Kumar, GM – SMB & Business Wireless, D-Link (India) Limited.

SMB is a rapidly growing business segment and D-Link has been creating complete, end-to-end networking solutions that’s perfectly suited for their rapidly evolving business needs. D-Link SMB solution encompasses Switching, Wireless, Security, IP Surveillance and Management Solutions that deliver best-in-class performance. D-Link is a leader in SMB networking solution in India with significant market share in switching & wireless product categories. Moving forward company aims to amplify its reach & extend its market share in SMB segment.

D-Link will soon be introducing a series of SMB specific products & solution. This will be followed by a series of regional partner/ system integrator meets pan India. D-Link will also roll out lucrative partner incentive programs for OND 2018.

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