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Toshiba appoints Rashi Peripherals as National Distributor

By Sanjay - July 28, 2010 - 16:43 UTC

To distribute entire range of external Hard drivesToshiba recently announced its tie-up with leading IT hardware distributor Rashi Peripherals Pvt. Ltd for its entire range of External Hard Drives throughout India.
According to the recent survey conducted by Impulse Research and sponsored by Toshiba, 70 percent of consumers have lost some type of data on their computers. The vast majorities 89 percent of consumers are aware of the importance of regularly backing up their computers to avoid valuable data losses; however, most (57 percent) never back up or only do it when they think of it.
Mr. Mitsuhiro Okada, President of Toshiba Digital Media Network Taiwan Corporation, said, “We are pleased to announce that Toshiba has engaged Rashi Peripherals as our partner, to deliver Toshiba external drive benefits to India consumers, by utilizing Rashi’s strong network and presence in the Indian market”.
Toshiba is known worldwide for its proven ability to develop new cutting edge technologies being a key player in the development of computing technologies and product innovations. Their range of Portable hard disk drive is designed specifically for an easy to use computer back up solution with capacities ranging from 320 GB to 1 TB. With the markets showing positive growth sentiments and increased use of computers both a home and office external hard drives have become all rage and necessity.
To start with Rashi will distribute Toshiba range of external hard drives and later on will also introduce mobile hard drives for laptops and HDD casings.
“We are extremely delighted to join hands with Toshiba as it is not only a renowned name in the Hard drives segment but is also known to be a good value solution provider for the technology savvy customers. With the markets booming and increase in usage of computers widely, the demand for storage options like HDDs is just going to increase and Rashi’ branch network panning across India will be able to take Toshiba hard drives solution to greater heights”, said Mr. Kapal Pansari, Director - Marketing, Rashi Peripherals Pvt. Ltd.