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D-Link Reinforces Partner Engagement Strategy

By Sanjay - July 28, 2010 - 15:11 UTC

‘Launches Connections 2010′ & ‘Connecting the Dots’ for SI/ Reseller community’
D-Link, the end-to-end networking solutions provider for business and consumers, launches 2 new channel engagement programs  ‘Connection 2010′ & ‘Connecting the Dots’ for SI & Reseller community respectively. With this D-Link reinforces its Channel Engagement Strategy & continues to work closely with its SI’s & Resellers. In its very first phase ‘Connection 2010′ & ‘Connecting the Dots’ will cover 25 cities across India.
Highlighting on the company’s new channel strategy, Mr. Rajesh Sahore, Country Sales Head, India & SAARC at D-Link India Ltd. said, “At D-Link we not only provide end to end networking solutions and user friendly products for customers but are also committed towards working with channels which is an integral part of our organizational structure. Therefore both these events aim to make partners business experience with D-Link more rewarding & enriching. Moreover this series of event will allow D-Link to reach out to more & more channel partners across India & strengthen D-Link’s channel centric approach”
D-Link is an award-winning designer, developer and manufacturer of networking, broadband, digital electronics, voice, data and video communications solutions for the Enterprise environments, Small Office/Home Office (SOHO), Small to Medium Business (SMB), digital home, and Workgroup. It is one of the very few companies to offer end-to-end solution. Hence ‘Connection 2010′ will help emphasize on Solution centric approach & enable System Integrators to focus on D-Link range of Networking Solutions. Whereas ‘Connecting the Dots’ on the other hand is targeted towards Reseller community & will highlight on D-Link’s wide range of products that include network switching, Wireless LAN, Routing, Network security, IP Surveillance, Network storage, VOIP & Broadband.
“Connecting the Dots will not only help D-Link to reach out to partner spread across the depth and breadth of large towns and cities but will also serve as a platform to meet and get the first hand input on enhancing the relationship as well as getting the feedback to further improvise on the products and technologies” added Mr. Sahore
‘Connection 2010′ & ‘Connecting the Dots’ kicked off on May 21, 2010 and has so far covered Mumbai, Bangalore, Cochin and New Delhi. Further both these events will underline company’s core objective of ‘Building Networks for People’. This series of events will help D-Link to get insights of the dynamic networking business requirement & understand partners business better as well as tweak D-Link offerings to suit their requirement.
D-Link continues to work closely with Customers and Partners with the host of educational and training program to further strengthen its end to end solutions offering to its customers.